Regional Women’s Congress in Toruń – Brand Indentity and Promotion
Client: Regional Women’s Congress in Toruń
Project: visual identity, event promotion
How to create something meaningful for women from the region? How to dress up in a visual identity what they are about to say? How to bind 6 different panels – about politics, science, tolerance, business, culture, and social activity? We know the answers – because ladies team from MSU Publishing can do anything!
We started with choosing the right colors, which gave a start to logo, visual identity and language of Congress. Then the promotional materials were produced, with #aktywna campaign among others. The campaign was widely supported by notables from culture and politics and even Mrs. Aurelia, 100-year old citizen of Toruń! Our team also arranged the Great Hall of Artus Court, provided documentation of the meeting, and managed Congress’ fan page on Facebook.